How to Look for a PPC Company For Your Online Branding and Marketing Campaign

When one of my clients asked me on my professional advise on how to choose a
PPC (Pay-Per-Click) company, I told him with these secret strategies:

1) Ensure that the person who is handling your PPC/Search Engine
Marketing campaign is at least in the market for more than 12 months.

2) Do not see the size of the company, bigger in size does not mean
there are good, in fact the bigger the company, the more expensive it can
be.

3) Do not read the news too much about the company, the better and
more widely known the company, usually the price will be sky-rocket and with
the same kind of investment, you will be able to get the same services
elsewhere.

4) Ask the PPC company to provide you with 3 best clients as your
references and 3 of their worst clients they have served, pay attention to
the worst 3 clients, it will reflect many things about the PPC company. Most
of them will NOT provide you with the names of their worst clients, reasons
are very obvious….but you will be able to do some research…read on….

5) Do your research about the PPC company, by searching for the PPC
companies in GOOGLE, you will be able to see related links and information
about the company. Make a few calls and send some emails and you can find
many interesting things the PPC company WILL NOT TELL YOU!

6) Compare prices, assuming that you haven chosen a few PPC companies
and shortlisted them. Get their best prices, push it down further. THERE ARE
ALWAYS ROOM FOR A BETTER PRICES!

7) Don't take to the salesmen of the company, talk to the person
in-charge of your PPC/SEM campaign, they will be able to feed you with more
details the salesmen does not know!

After 2 months, my client gave me a call and told me that he had found a PPC
company and the price is 15% of the market rate and their services are
super! Well I am glad my information helps! Cheers!